DigitalBits
DigitalBits - company overview HotelBrand is a hotel chain. Like other hotel chains, HotelBrand has a permanent loyalty program, which has about 30 million customers and about 40 billion points. However, due to the tough competition in the hotel services market, HotelBrand is currently in 10th place. In addition, it faces tough competition from various innovative start-ups, which are primarily focused on a joint economy. To increase its market share in the coming years, HotelBrand has determined that the key solution for market promotion should be the restructuring of their LRP program in order to make it more customer-oriented. The client-oriented LRP program has features such as ease of registration and use, and, more importantly, it contributes to high liquidity, that is, it allows the client to easily collect, track, share and use the accumulated points. High liquidity leads to increased customer engagement and increased perceived value of the LRP. This enco...