DigitalBits

March 31, 2019

DigitalBits - company overview

HotelBrand is a hotel chain. Like other hotel chains, HotelBrand has a permanent loyalty program, which has about 30 million customers and about 40 billion points. However, due to the tough competition in the hotel services market, HotelBrand is currently in 10th place. In addition, it faces tough competition from various innovative start-ups, which are primarily focused on a joint economy. To increase its market share in the coming years, HotelBrand has determined that the key solution for market promotion should be the restructuring of their LRP program in order to make it more customer-oriented.

The client-oriented LRP program has features such as ease of registration and use, and, more importantly, it contributes to high liquidity, that is, it allows the client to easily collect, track, share and use the accumulated points. High liquidity leads to increased customer engagement and increased perceived value of the LRP. This encourages new customers, in addition to their current clientele, to use their services in comparison with competitors. HotelBrand strives to expand its worldwide presence and strives to be a market leader. Therefore, they are interested in creating a platform that can dynamically and easily scale in accordance with their ambitious goals.

The HotelBrand system monitors the excitement over the blockchain, which stands as a solution to many common technological problems. However, early prototypes examined by their teams showed that blockchain-based solutions have their drawbacks, such as huge transaction fees and time. Recently, HotelBrand has been intrigued by the blockchain-based solution offered by DigitalBits , especially as it overcomes many of the limitations of earlier generations of blockchains.

The key feature provided by DigitalBits is that the tokens offered have high liquidity in accordance with the HotelBrand customer orientation . DigitalBits will allow you to create a new LRP program for free. They also understand that the system can dynamically scale to serve its global customers. Moreover, they understand that they can start by using the base application provided by DigitalBitsand then invest in developing a brand-specific application on top of the base application, using its API and SDK.

The only thing they carry is a very low transaction fee, the cost necessary to ensure the integrity of the transaction. The fee is used to maintain the system. Therefore, HotelBrand uses the money saved to provide more benefits to consumers, as well as to increase their marketing and consumer activities and, more importantly, to focus on their main product.

DigitalBits creates a new HotelBrand token for its brand and indicates the maximum number of tokens that they would like to receive. When a consumer books a room in one of their hotels, they transfer some tokens to the consumer based on their own internal algorithm. The consumer will immediately see an increase in HotelBrand tokens in her DigitalBits-enabled application , which she regularly uses with other brands. Moreover, she is glad that she does not need to install another application or fill out a form for another loyalty card.

Later, the consumer will want to use some of their HotelBrand tokens to free up a room at HotelBrandand convert the rest to tokens to take advantage of a discount on your next flight. The consumer also periodically chooses to convert some of their tokens to XDB tokens in order to benefit from the growing cost of the DigitalBits network .

The project team: